Over the last couple of weeks I came across a few articles that were about the ever increasing problem of fast fashion companies like ZARA, Mango and H&M copying designer brands’ pieces in order to sell copies for much lower prices and a lot quicker. Is it OK? Is the argument that this keeps the fashion industry turning valid? Should the brands take it as a form of flattery? Just like to any other story, there are two, or even more sides to it, which both fast fashion industry and designer brands might have to acknowledge.